Search Engine Optimization (SEO)

What are Search Engines?

Search Engines assist businesses to find information on the internet. Potential customers will enter 'keywords' in a Search Engine and perform a search. The Search Engine generates a list with Web Sites related to the subject. The higher your Web Site is on this list, the more chance somebody will visit it.

It is a fact that successful Australian businesses need an Internet presence: a professional and powerful one that attracts the right visitors encourages positive response and helps create sales with increased, profitable turnover.

Your website is a part of your overall marketing strategy and the right one will contribute strongly to your business image and results. Above all, your business website should be able to bring you new customers and new income.

Surveys show 9 out of 10 customers use search engines to find information on the web. A well ranked listing with the major search engines dramatically increases your website traffic. xenex-media are able to assist you with search engine optimizing your homepage.

Search engine optimization of a website involves managing the code behind the website, content, meta tags and search engine submissions so that favorable rankings are created in search engines. When a website is optimized for the search engines, it is more likely to be found by users searching on the internet and therefore increase traffic.

All of our websites are built to industry standards in terms of HTML and CSS, and also follow guidelines where available. This ensures that our sites are easy for the search engines to navigate and index. Before any website goes live, we also make sure that all meta tags are present and relevant.

There are a variety of ways to promote your business online. Some methods include search engine marketing, banner advertising, email marketing and mutual linking. For more information, please contact us.

Internet Promotion

Pay Per Click Promotion

The correct promotion of your website can be every bit as important as its design and development, yet it is an element that is often overlooked. Without effective promotion, potential visitors may find it difficult to find your website unless they know your web address. Pay-Per-Click is a performance-based online marketing model in which businesses bid for enhanced placement in search results on terms that are relevant to their business, and pay on a per-click basis. You set the price you're willing to pay for each sales lead and pay only when customers click through to your site, leading to a high return on your investment (ROI). Research shows that advertisers receive the highest ROI from pay-for-placement search when compared to e-mail, banners and other forms of online advertising. Another great benefit of Pay-Per-Click advertising is it's advantage of being easily tracked. Google Ad words and Overture are the two major pay per click engines, with Overture servicing Yahoo, Nine MSN, Alta vista and a number of smaller search engines in Australia . You can pay to have a premium ad appear on any search engine's pages, the big downside to premium paid advertising is expense.

Email Marketing

Email Marketing is a cost effective method of contacting targeted potential visitors directly, and inviting them to visit your website. The emails are written in HTML, so that they can be as colourful and interactive as your website, and are sent out in bulk to email addresses that have been gathered previously or purchased. The success rates of these email broadcasts can be determined by tracking which emails have been opened and whether links were followed through to the website.

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